EventBridge Rule Not Triggering on Genesys Cloud Conversation Events

Got the EventBridge rule created but no events are hitting the target Lambda. The Genesys Cloud integration shows active, and I see the events in the CloudWatch logs for the source. Here is the rule pattern I’m using: {“source”: [“genesys.cloud”], “detail-type”: [“Conversation Started”]}. The target ARN is correct and the Lambda has permissions. Why isn’t it matching?